Why many websites attract visitors but don’t convert them into customers
The reason behind low conversion rates A website may look professional…
Google Partners often have access to exclusive features and tools not always available to regular advertisers. They also get priority access to technical support from Google, which enables them to solve problems faster and keep your campaigns running smoothly.
Because Google Partners meet strict Google requirements, such as obtaining certifications and demonstrating proven success with ad campaigns, you can be confident that you are working with a reliable and quality party.
Google Partners can scale up campaigns as your business grows. They have experience with both smaller campaigns and large-scale, complex campaigns and can flexibly respond to the changing needs of your business.
Many companies outsource managing Google Ads because it is a complex and time-consuming task that requires specific expertise. Google Ads requires constant monitoring, optimisation, and a good understanding of how search algorithms, bidding strategies and ad content work.
For many companies, it is more efficient to leave this responsibility to specialists who deal with the intricacies of the platform on a daily basis. This ensures that campaigns are better optimised, costs are controlled, and ROI (return on investment) is maximised. By outsourcing, companies can focus on their core business, while an expert ensures that their online ads are effective and profitable.
Cost per Click (CPC) is a payment model within online advertising, where advertisers pay for every time their ad is clicked. In other words, you only pay when someone actually interacts with your ad by clicking on it, rather than paying for just showing it.
When setting up a Google Ads campaign, you can set bids for keywords. You specify the maximum amount you are willing to pay per click.
Google uses an auction system to determine which ads are shown and in what order. The position of your ad is determined by a combination of your bid and your ad quality (Quality Score).
Once someone clicks on your ad, you pay an amount that is usually less than your maximum bid.
CPC is important for advertisers because it is directly linked to return on investment (ROI). You can optimise your campaigns to ensure you pay less for clicks and achieve more conversions.
Cost per Conversion (also known as CPA: Cost per Acquisition) is a unit of measurement that indicates how much you as an advertiser pay to achieve a desired action (conversion). This can range from a sale, a completed form, a download, or any other action you have selected as a conversion.
Cost per Conversion is not an alternative to Cost per Click, but a way of measuring the effectiveness of your ad campaigns. It shows how much it cost you to generate a single conversion. This is calculated by dividing the total cost of your campaign by the number of conversions achieved;
Cost per conversion =Total cost of advertising / Number of conversions
Example:
If you spent €500 on a Google Ads campaign and you achieved 50 conversions, your Cost per Conversion:
€500 ad budget / 50 conversions = €10 Cost per Conversion
This means each conversion has cost you €10.
A good budget for Google Ads depends on your goals, the market you operate in, and the competition. There are several factors you can take into account to determine an appropriate budget:
What do you want to achieve? Do you want to increase brand awareness, generate more leads or make direct sales? Each objective may require a different budget.
How much are you willing to pay for a conversion? Determine how much a conversion (e.g. a sale or lead) is worth to your business, so you can determine how much you are willing to invest per conversion.
Region and market size: If you advertise locally, you will need a lower budget than if you advertise nationally or internationally.
Competition: By taking a look at what competitors in your industry spend, you can also estimate an appropriate budget.
If you are just starting out, it is wise to start small and gradually increase your budget based on results and data analysis. If you are new to the world of advertising, it is best to start with a small budget to test how well your ads perform. With a budget of, say, €10-€20 per day, you can already gather valuable data on the performance of your ads, but you won't get much return yet.
Use the first few weeks to see which campaigns and keywords are performing well, and then scale up your budget. A guideline for a daily budget could be:
Small businesses: €10 - €50 per day.
Medium-sized companies: €50 - €200 per day.
Large companies: €200+ per day, depending on competition and target audience.
